Services
At Two Tone Creative, we help rural, regional and experience-led businesses show up online with more clarity, confidence and intention.
We work with brands that have a story worth telling, but need help turning that story into content, campaigns and marketing systems that actually feel aligned.
Whether you need direction, a bank of beautiful content, a launch campaign, or a full marketing reset, our services are designed to meet you where you are and help you move forward with purpose.
Our core services sit across three areas: strategy, content delivery and campaigns.
Our Core offerings
Rural Brand Story Sprint
A clear, practical marketing roadmap for rural and regional businesses ready to sharpen their message.
Investment: from $1,250
Duration: 1–2 weeks
Best for: Businesses that feel unclear on their message, audience, offers or content direction.
Before you can create strong content, you need to know what you are really trying to say.
The Rural Brand Story Sprint is designed to help you pause, step back and get clear on the foundations of your brand. We look at who you are, who you serve, what makes your business different and how that should translate across your marketing.
This is ideal for businesses that are posting without a plan, launching something new, refining their brand, or feeling unsure about how to speak to the right people online.
What’s included
- Brand story session
- Ideal customer clarity
- Tone of voice direction
- Key content pillars
- Offer and messaging refinement
- Channel recommendations
- 90-day content direction
- Simple marketing action plan
What you walk away with
A practical rural brand story and marketing roadmap that gives you clarity on what to say, where to say it and how to move forward
Content Day
A beautiful, strategic bank of photo and video content for your brand.
Investment: from $1,950
Best for: Accommodation providers, farms, makers, tourism operators, food producers, venues and rural lifestyle brands.
Your business deserves more than rushed phone footage and last-minute posting.
Our Content Day is designed to give you a bank of authentic, story-led visuals that you can use across your social media, website, email marketing, print collateral, listings and campaigns.
With Kylea leading video, content creation and strategic direction, and Ella leading still photography and visual storytelling, we capture your business in a way that feels grounded, intentional and true to your brand.
This is not just a shoot day. It is content with a plan behind it.
What’s included
- Pre-shoot strategy call
- Creative direction
- Custom shot list
- Half-day or full-day shoot
- Short-form video capture
- Still photography
- Reels and social clips
- Captions or caption prompts
- Content usage guide
- 30, 60 or 90-day content plan
What you walk away with
A considered bank of high-quality content that helps your audience understand who you are, what you offer and why it matters.
You will have visual assets ready to use across multiple platforms, with guidance on how to use them well.
90-Day Rural Marketing System
A practical marketing system for businesses that need both direction and implementation.
Investment: from $4,500
Best for: Small businesses that are ready to stop winging it and build a repeatable marketing rhythm.
The 90-Day Rural Marketing System is for businesses that need more than a handful of posts. It is for owners and teams who want a clear plan, strong content and a simple system they can keep using long after the project ends.
We bring together brand strategy, content creation, campaign planning and practical training to help you build consistency without becoming dependent on outsourced social media management forever.
This offer is designed to create capability, not confusion.
What’s included
- Strategy sprint
- Content shoot
- Content calendar
- Campaign plan
- Social media templates
- Posting rhythm
- Analytics setup
- Monthly review
- Owner or team training
What you walk away with
A repeatable marketing system that gives your business structure, confidence and momentum.
You will have the strategy, content and tools to keep showing up clearly and consistently.
Campaign-in-a-Box
A thoughtful, story-led campaign built around your launch, season, event or regional offering.
Investment: $2,500
Best for: Regional events, tourism campaigns, local producers, councils, community initiatives, venues and destination-led brands.
Regional campaigns work best when they feel connected to people, place and purpose.
Our Campaign-in-a-Box offer helps businesses and organisations bring an idea to life with strong messaging, creative direction and content that feels genuinely connected to the story behind it.
Whether you are launching a new experience, promoting a seasonal offer, encouraging visitation, or bringing a local initiative to life, we help you build a campaign that feels thoughtful, polished and easy to roll out.
What’s included
- Campaign concept
- Messaging
- Creative direction
- Content assets
- Launch calendar
- Social media posts
- Email or newsletter content
- Partnership activation
- Simple reporting
Campaign examples
- Winter escape campaign
- Harvest season campaign
- Farm gate launch
- Regional makers trail
- Rural wedding venue campaign
- Local tourism weekend campaign
- Boutique accommodation relaunch
- Community event campaign
What you walk away with
A clear, polished and ready-to-use campaign that spotlights your story, connects with your audience and supports real outcomes, whether that is visitation, bookings, sales, awareness or community pride.
Premium services
Rural Short-Stay Growth Program
A marketing and content growth program for rural accommodation, farm stays and boutique short-stay operators.
Investment: from $5,500
Best for: Farm stays, cabins, boutique accommodation, glamping properties, rural retreats and luxury short-stay owners.
We know what it takes to market a rural stay because we have built and marketed one ourselves.
Through The Firebreak, we understand the importance of brand positioning, guest experience, seasonal campaigns, direct bookings, social proof, storytelling and content that makes people imagine themselves there before they ever click “book”.
The Rural Short-Stay Growth Program is designed for accommodation operators who want to turn their place, story and guest experience into a clear marketing system.
This is for businesses that want to attract the right guests, increase visibility, strengthen their brand and build marketing that does more than simply fill a feed.
What’s included
- Brand positioning
- Website and listing review
- Instagram and social media strategy
- Guest journey content
- Seasonal campaign calendar
- Content shoot
- Direct booking strategy
- Review and testimonial system
- Email capture recommendations
- Upsell and gift voucher ideas
- Launch or relaunch campaign
What you walk away with
A clear and practical growth system for your accommodation business, built around your place, your guest experience and your long-term goals.
This is not theory. It is grounded in real-world experience building and marketing a rural luxury stay.
Done-With-You Marketing Capability Program
A practical training and implementation program for business owners and teams who want to get more consistent.
Investment: from $3,000 per cohort or client
Format: 6–8 weeks
Best for: Owners, small teams and groups of regional businesses who cannot outsource everything but need support, structure and confidence.
Not every business needs someone to take over their marketing completely.
Sometimes, what you really need is someone to help you understand what to post, how to say it, how to create content efficiently and how to build a rhythm that you can actually maintain.
The Done-With-You Marketing Capability Program gives business owners and teams the tools, prompts, feedback and structure they need to show up with more consistency and purpose.
What’s included
- 6–8 week program
- Weekly group or individual sessions
- Content prompts
- Live content reviews
- Caption and storytelling training
- Social media templates
- Implementation sprints
- Final 90-day plan
What you walk away with
A stronger understanding of your own marketing, a practical content rhythm and the confidence to create and share content with more intention.
This is ideal for businesses that want support without handing everything over.
Not Sure Where to Start?
You do not need to have it all figured out before you work with us.
Some clients come to us needing a clear strategy. Some need a full bank of content. Others need a campaign, a launch plan, or support to finally make their marketing feel consistent.
Wherever you are starting from, we will help you find the right next step.
At Two Tone Creative, our work is grounded in story, strategy and visuals that feel true to the business behind them.
Because good content should do more than look beautiful.
Two Tone Creative 